Bulk SMS

BULK SMS

Bulk SMS is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Delta IT Services is a leading bulk SMS provider in Agra

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Difference between Promotional and Transactional SMS

This is a very common question !! What is the difference between promotional and transactional gateway.

Last year TRAI has come up with a category called Transactional SMS to curb the unsolicited communication. We have already described this in an earlier post What is Transactional SMS .

Unfortunately, TRAI has not defined what is Promotional SMS category. Therefore, any message apart from transactional sms category is called promotional sms.

Over and above, its the content which decides the category of SMS apart from from who is sending SMS. For example, a registered Bank is eligible to send Transactional SMS as per TRAI, however they can can not send any promotional content to their registered customers through Transactional channel.

Example: The following example illustrates the two different type of sms sent by a bank

Transactional: Dear customer your account balance is Rs 55555. Regards. ABC Bank.

Promotional: Now get 4.5% interest on all your fixed deposit. Regards. ABC Bank.

Now that we have defined both the categories, we will compare the features of both the categories:

Category Alpha Sender ID Delivery Windows Can be delivered to DND numbers ?
Promotaional Not Available
Only numeric
senderid

e.g LM:610410
9 AM to 9 PM No, you can not send promotional sms to DND (Do not disturb) numbers
Transactional Yes, Available
Exactly 6 Character
alpha senderid

e.g LM:AXISBK
24 Hrs Yes, Transactional sms can be delivered to all the numbers

What are the precautions required while sending Transactional SMS

  • Always maintain a database of your opted-in clients. This is required to be produced in case of complain is filed by recipient
  • Do not send any promotional content to any one from transactional pipe.

Voice SMS: Send Voice SMS in your own voice (or any pre-recorded audio message, including music) and Send Voice SMS to landline & mobile phones in India only & Send Voice SMS in your own recorded voice and also in 26 Indian languages (IVR based). Advance IVR available for incoming calls (Inbound Calls) and outgoing calls (Outbound Calls)

PROMOTIONAL SMS
VOICE SMS
TRANSACTIONAL SMS
With Sender ID
Amount
Promotional SMS
Amount
Transactional SMS
Amount
10K SMS @ 20 Paisa + S.Tax
2,280/-
50K SMS @ 30 Paisa + S.Tax
17,100/-
10K SMS @ 20 Paisa + S.Tax
2,280/-
50K SMS @ 18 Paisa + S.Tax
10,260/-
1 Lac SMS @ 28 Paisa + S.Tax
31,920/-
50K SMS @ 18 Paisa + S.Tax
10,260/-
1 Lac SMS @ 14 Paisa + S.Tax
15,960/-
    1 Lac SMS @14 Paisa+ S.Tax
15,960/-
5 Lac SMS @ 11 Paisa + S.Tax
62,700/-
    5 Lac SMS @ 11 Paisa + S.Tax
62,700/-
           
Without Sender ID
Amount
Transactional SMS
Amount
   
50K SMS @ 12 Paisa + S.Tax
6,840/-
50K SMS @ 35 Paisa + S.Tax
19,950/-
   
1 Lac SMS @ 10 Paisa + S.Tax
11,400/-
1 Lac SMS @ 32 Paisa + S.Tax
36,480/-
   
3 Lac SMS @ 09 Paisa + S.Tax
30,780/-
       
5 Lac SMS @ 08 Paisa + S.Tax
45,600/-
       

For Transactional SMS Download Agreement Click Here

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